Engagement rate is an indicator of how engaged the users who saw your posts were. Instagram Engagement Rate: This is your post engagement divided by post impressions.Įngagement rate is a must-track metric for social marketers. Look for posts with a high impressions-to-reach ratio for an indicator of what’s performing well. If your Instagram impressions are higher than your reach, it’s a sign that your audience is viewing your content multiple times. While commonly confused with reach, impressions are the total number of times your content could have been seen. Instagram Impressions: The number of times your content, whether a post or a story, was shown to users. Try to maximize this metric to increase brand awareness. Reach tells you how many unique users are served your content every day. That’s why your Instagram reach is important. And even with some serious spend, it’s unlikely that you’ll reach all of your followers. Unless you’re putting some serious spend behind your Instagram posts, you probably won’t have every single one of your followers see your content. Instagram Reach: The number of unique users that saw your Instagram post or story on any given day ![]() Try out these features and more with a 30-day free trial see how Sprout can streamline your Instagram efforts. Sprout’s comprehensive Instagram features can help you get a handle on your social success.īreak down what’s working and what’s not through our message- and channel- level reporting, and schedule out your content calendar in advance. Pinpoint Instagram success with Sprout Social Now that you’re familiar with some of the reasons Instagram is integral to your social media marketing strategy, read on as we break down the primary Instagram metrics and definitions you need to know so you can go forth and analyze with confidence. Best times to post are weekdays between 10 a.m.Nearly two out of every three adults aged 18-29 uses Instagram.Instagram provides the perfect platform for you to share a variety of photo or video content and interact with your audience in new ways.Īmong some of the highlights covered in our round up of key Instagram stats for marketers are: One thing we know for sure: you should be investing in Instagram and Instagram Stories strategies. ![]() With so many social networks on the scene and even more metrics to keep track of, it can be difficult to make sense of your data.
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